Most organizations assume they have a traffic problem. When revenue growth slows, conversion rates decline, or lead generation becomes less effective, the first instinct is often to invest more heavily in marketing. Additional advertising campaigns are launched. SEO initiatives expand. Content production increases. While attracting more visitors is important, many organizations overlook a more fundamental […]
– by Steven C Diaz – A few years ago, while on a family vacation in Southern Utah, we were enjoying a nice short hike at Kolob Canyon, and learned a lesson that I have reflected on in many instances of my life. As we approached a nice overlook of the canyon, I saw a […]
By Steven C. Diaz, Senior UX/UI Designer STG Consulting I had the opportunity this past week to complete the course “Accessibility: How to Design for All” offered by the Interaction Design Foundation and was impressed with the knowledge given to me, the exercises that were given, and the eye-opening experience it had on me in […]
By: Neal Jenks – Design Consultant and IxD Practice Manager at Software Technology Group You know the story: Boy meets Girl (or Girl meets Boy, Boy meets Boy, Girl meets Girl…), Girl falls for Boy, but Boy doesn’t fall for her because, in short, he’s an idiot. Maybe he’s blind, distracted, or both. He pursues someone […]
Author: Neal Jenks Design Consultant | IxD Practice Manager There’s a Calvin and Hobbes comic strip that perfectly encapsulates the IxD profession. Six-year-old Calvin is sporting a rather spiffing astronaut helmet and superhero cape. His mom asks, “What’s up today?” Calvin responds, “Nothing so far.” “‘So far’?” “Well you never know, something COULD happen today. […]
Author: Aaron Salazar A few years ago I was introduced to John Allsopp’s article “A Dao of Web Design” by a great UX designer that was on my team at the time. Since then I’ve read a few times and have forwarded it on to co-workers in an effort to spread its good word. The CRAZIEST part […]
